Creative Tourism helps destinations harness the power of creativity.
We believe the most dynamic places in the world don’t just attract visitors—they cultivate culture, empower communities & amplify creative industries.
What We Do
Creative Tourism develops data-driven strategic frameworks and programs that connect local creative industries with the region's visitor industry to support community, economic and destination development.
In effect, we codify creativity.
We identify how destinations can leverage their creative community more effectively to grow their visitor economy, equitably and sustainably.
Why We Do It
We know the value of the creative sector and its impact on a destination's vibe and brand story. Ultimately, it's that vibe, energy, cultural DNA, community spirit (whatever you want to call it) that drives competitive advantage.
Experiences are becoming more commoditized.
A destination can only differentiate itself on the people, and their purpose, behind creating experiences.
The Creative Community Action Plan (CCAP)
We help destinations empower their creative communities to tap into the power of tourism and boost urban vibrancy.
Benchmarking across 10 Pillars:
Music. Art. Food & Drink. Entertainment. Tech & Innovation. Retail & Makers. Nightlife. Film & Media. Architecture & Design. Urban Experience.
Services
Strategy Development
Speaking
Gap Assessments
Coalition Building
Community Engagement
Surveys & Data
Advocacy
Funding Opportunities