Events for Tourism + Economic Development

We help destinations design event strategies that drive tourism, cultivate community and create lasting impact.

Challenge: Destinations are increasingly recognizing that events are more than just one-time attractions—they are long-term tourism assets that can drive economic impact, community engagement and year-round visitation. However, many cities and DMOs lack a cohesive event strategy, leading to fragmented investments, missed funding opportunities, and events that don’t align with broader destination goals. Without a strategic approach, events fail to maximize their potential as sustainable visitor economy drivers.

Insight: The most successful destinations treat events as strategic pillars of their tourism ecosystem. Festivals, tournaments, cultural celebrations, and hybrid experiences are not just about attendance—they shape a place’s identity, brand, and economic future. Destinations that integrate creative industries, public-private partnerships, and year-round engagement strategies attract more visitors, increase overnight stays, and foster a stronger sense of place.

We collaborate with Destination leaders to co-develop events and activation plans aligned with tourism and economic development strategy, ensuring that destinations don’t just host events but build sustainable and scalable event portfolios.

Our strategic process includes:

• Event Ecosystem Audit → We assess your existing event landscape, evaluating how festivals, sports, cultural activations and creator-led experiences contribute to tourism, economic development and community engagement.

• Event Strategy & Development → We design a roadmap that aligns event programming with destination goals, identifying new event opportunities, securing funding and ensuring long-term sustainability.

• Public-Private Funding & Partnerships → We develop tailored funding models that leverage tourism dollars, sponsorships, grants and private sector investment to maximize the impact of your event portfolio.

• Year-Round Engagement & Place-Based Activation → We help destinations move beyond one-off events by creating ongoing experiences, cultural districts, and community-led initiatives that sustain momentum and attract visitors year-round.

The result? A destination-driven event portfolio that strengthens tourism, engages communities, and fuels economic growth—not just for a weekend, but for years to come.