Creative Tourism Lab

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B2B Media & Insights Platform

Creative Tourism Group operates at the intersection of culture, tourism, and experience-led placemaking.

To amplify our impact, expand our reach, and deepen engagement with industry leaders, we are exploring a media and insights business that transforms our research, strategy and expertise into scalable, high-value content and data products.

This approach will position CTG as both a thought leader and a business intelligence hub—offering insights, trend analysis, and storytelling that drive decision-making for cities, tourism boards, cultural institutions, and creative entrepreneurs.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

What they’re saying

  • Data-Driven Insights & Industry Research

    B2Bintelligence platform leveraging quantitative and qualitative research to provide actionable insights.

    Annual Creative Tourism Report – A flagship report defining key trends and data-backed recommendations.

    Vibe Index Benchmarking – A ranking and assessment tool measuring the creative vibrancy of destinations.

    Trend Briefings & Market Analysis – Deep dives into emerging topics

  • Editorial & Thought Leadership

    A content engine producing articles, interviews, and case studies that position CTG as the go-to resource for creative tourism, experience design, and cultural strategy.

    Zine – A digital publication covering creative tourism trends, innovations, and case studies.

    Interviews with Industry Leaders – Conversations with city planners, experience designers, and cultural entrepreneurs.

    Guest Contributors & Partner Content – Engaging voices from across tourism, culture, and emerging industries.

  • 🎙️ Audio & Video Content

    Expanding CTG’s storytelling through multimedia formats that engage audiences and deepen industry connections.

    ✅ Creative Tourism Podcast – In-depth conversations on placemaking, creative entrepreneurship, and tourism innovation.

    ✅ Short-form Video Insights – Quick-hit thought leadership and behind-the-scenes content from CTG projects.

    ✅ Live Webinars & Virtual Roundtables – Interactive discussions on the future of cultural tourism and creative economies.

  • 🛠️ Toolkits & Learning Resources

    Practical frameworks, training, and workshops

    ✅ Creative Placemaking Playbook – A step-by-step guide for activating cultural spaces and experiences.

    ✅ Workshops & Executive Learning – Training programs for tourism boards, city leaders, and experience designers.

    ✅ Subscription-Based Industry Reports & Forecasts – Premium insights for clients and partners.

Learn about our services

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.